Monday, February 09, 2015

Where I Give You Something for Free...GrooveBook

Last month Matt got on a huge Shark Tank binge kick.  The show's described premise is:
  1. "Budding entrepreneurs get the chance to bring their dreams to fruition in this reality show from executive producer Mark Burnett. They present their ideas to the sharks in the tank - five titans of industry, who made their own dreams a reality and turned their ideas into lucrative empires.The contestants try to convince any one of the sharks to invest money in their idea. When more than one of the sharks decide they want a piece of the action, a bidding war can erupt, driving up the price of the investment."
I don't love this show because more often than not the entrepreneur makes an embarrassing display while trying to pitch their product to the investors, but I did happen to be watching one night when the developers of GrooveBook, the Whitemans, presented.

Their idea answers the question of what to do with the thousands of photos on your cell phone.  Their app lets you upload 100 pics per month and they mail you photo print quality pics on perforated pages of a book for $2.99 per month. I immediately loved the idea and wondered where it stood at the time.  So I googled the episode and found that by the time we were watching, the Whitemans and their investors had sold the app to Shutterfly (my favorite photo printing online store) for $14.5 million.  ZOINK!

Shutterfly’s $14.5 million acquisition of GrooveBook is more than 19 times the amount that Kevin O’Leary offered for the whole company. GrooveBook is now the first idea pitched on Shark Tank that has been acquired by a public company.

I immediately downloaded the app and was excited to try it.  Then I read the app reviews on iTunes and wasn't as excited.  So I did some more digging before I tried the product.  I entered #groovebook into Instagram and was immediately shown all the GrooveBook love.  I quickly realized that the poor reviews were mostly before Shutterfly bought the app and that most people were thrilled with what they got for the price.

I uploaded the 100 most recent pics hanging out on my phone and waited.  Now.  I will admit that in terms of immediate satisfaction, they are a slow.  BUT I totally don't care because I was thrilled with what I got for $3.  I'm excited to continue using GrooveBook to have my favorite 100 candid pics printed each month.

Now, here is where I give you something free.  We all love free.  The other cool thing about GrooveBook is that they send first time customers a coupon code to give to all their friends so they can order a book for free.  I do not receive anything for this.  I'm just passing along the awesome.  So get the GrooveBook app at iTunes or GooglePlay and use the coupon code MOLNAR130 for a free book.  There is no obligation to get a second one, you can cancel the monthly subscription any time, and you should just trust me that you want this.



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